44. Oli Sansom on Incoherent Creative Depths, Taking Risks & Embracing Mystery in Photography
In today's Camera Queens | Find Your Focus podcast episode, I chat with the incredibly talented Oli Sansom, a visionary photographer, educator, and creative maverick.
In this episode, Oli takes us on a journey through his unconventional approach to photography, emphasising the importance of experimentation and breaking away from industry norms to surprise and delight couples. We delve into intriguing concepts from behavioural economics, discuss the love-hate relationship with social media, and explore Oli's unique marketing strategy centred around mystery, curation, and breathing room.
Join us as Oli reflects on his 10-year journey, offering practical advice and sharing his exciting plans for 2024, including the release of a book showcasing a decade of his extraordinary work.
In this episode we cover:
- The significance of experimentation and breaking away from consistency in photography to surprise and delight couples.
- Exploring behavioural economics concepts, such as effort bias, in marketing through behind-the-scenes content.
- Challenging industry norms and survivorship bias, encouraging creatives to take risks and explore alternative paths.
- A candid conversation about the love-hate relationship with social media and the importance of success beyond online platforms.
- Oli's unique marketing approach, focusing on mystery, curation, and breathing room to attract clients with a distinctive style.
- Insights into coordinating overseas weddings, including strategies for securing international gigs and navigating cultural nuances.
Resources and links mentioned in this episode:
- Ways to work with Belle: belleverdiglione.com.au
- Belle Verdiglione’s Instagram: @belleverdiglione
- Camera Queens Facebook: @thecameraqueens
- Camera Queens Instagram: @the_cameraqueens
- Discounts for photographers
- Oli Sansom’s Instagram: @olisansom
- Briars Atlas Instagram: @briarsatlas
- “100 Mixed Messages” Valued USD $199 - Use code 100QUEENS Bonus from Oli’s Education - expires 31st March 2024
- 50% Discount Code HALFQUEENS on digital products on website - Use code HALFQUEENS expires 31st March 2024
- Visit Oli's Website:
If you loved this episode, check out this link for more info on how to elevate your photography business and take it to the next level 🚀
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Belle Verdiglione is your break-the-rules business coach, speaker, author and founder of Australia’s fastest growing female and non-binary photography community, The Camera Queens. Her ethos and soul’s mission is supporting women photographers to create a profitable and sustainable business that allows their own gifts to shine. This is collaboration over competition. The world needs more women with a fire ignited within them and Belle is here to hold space and advocate for women everywhere that their voice matters and they are worthy. You can still find Belle behind the lens exploring, learning, and creating magic in her own unique way and brand of photography, Potent Identity®; a genre of photography Belle coined herself that is wild, raw and captures the divine feminine, allowing her muse to be their own powerful inspiration. I’m here for the creators. Whatever story you’re here to tell, I’m right there alongside you.
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