66. Your Brand Is Not Your Logo with Brand Strategist Cass Emmerson
When you think of branding, do you straight away think of your logo and your fonts and colours?
If you answered YES, you wouldn't be alone.
This week I chat with brand strategist Cass Emmerson about the true essence of branding beyond just logos and visuals.
We'll explore how to create a powerful emotional connection with your audience, the journey Cass took to become a brand expert, and the importance of crafting a unique brand personality. We'll also delve into the fascinating world of neuromarketing and discuss how to maintain authenticity in the face of cancel culture. Join us as we uncover the secrets to building a memorable and authentic brand that truly resonates with your customers.
In this episode we cover:
- Cass Emerson’s background in marketing, management, and various retail and corporate roles leading to her brand strategist career
- Understanding the role of a brand strategist in building emotional connections with customers and why hiring a brand strategist can help articulate and package your business identity.
- The critical role of visual identity, including logos and colors, in customer recall and association
- Insight into neuromarketing and how it subconsciously influences customer behavior
- The importance of authenticity in branding to maintain trust and avoid customer disconnect
- Cass also discussed the challenges of cancel culture and the importance of brands staying true to their values and voice to maintain authenticity and avoid backlash
Resources and links mentioned in this episode:
- Ways to work with Belle: belleverdiglione.com.au
- Cass instagram: @emmersyn_brandstrategy
- Cass website: https://emmersyn.au/
- Check out Cass free resources available for download, Brand Audit and Instagram Checklist
- She runs Speed Dates every fortnight for quick free advice.
She's offering an Hour of Power deep dive session for $100 off at $497 (normal price $597) - These give so much clarity and direction, super powerful.
Belle Verdiglione is your break-the-rules business coach, speaker, author and founder of Australiaā€™s fastest growing female and non-binary photography community, The Camera Queens. Her ethos and soulā€™s mission is supporting women photographers to create a profitable and sustainable business that allows their own gifts to shine. This is collaboration over competition. The world needs more women with a fire ignited within them and Belle is here to hold space and advocate for women everywhere that their voice matters and they are worthy. You can still find Belle behind the lens exploring, learning, and creating magic in her own unique way and brand of photography, Potent IdentityĀ®; a genre of photography Belle coined herself that is wild, raw and captures the divine feminine, allowing her muse to be their own powerful inspiration. Iā€™m here for the creators. Whatever story youā€™re here to tell, Iā€™m right there alongside you.
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