59. How to Create a Brand That Has No Competition with Eden Strader
I chat to Eden Strader, a wedding photographer turned business coach who discovered transformative growth during the pandemic.
We talk about Eden's evolution from wedding photography to a thriving coaching career, fuelled by authenticity and a strong online community. We'll uncover how Eden's expertise and genuine approach attract ideal clients and combat imposter syndrome in business. Hear about her mastery of artificial lighting and artistic influences, which have shaped her distinctive style. Eden shares personal branding strategies and insights on navigating conservative wedding environments while staying true to her values.
This episode is a deep dive into embracing vulnerability, self-belief, and imperfection to build a fulfilling and successful photography business. Tune in to be inspired by Eden's journey and learn valuable lessons for your own creative endeavours.
In this episode we cover:
- Eden's journey of embracing vulnerability and self-belief to build a fulfilling and successful photography business.
- Embrace imperfections and unique skills with Eden's advice on combating imposter syndrome.
- How mastering artificial lighting transformed Eden's photography, enabling her to handle challenging lighting scenarios creatively.
- How Eden navigates conservative wedding environments while maintaining alignment with her values.
- Gain insights into personal branding strategies like using your name to establish a direct connection with clients.
- Hear about photographers like Natasha Wilson and Cassandra Laddrew who inspire Eden's distinctive style.
Resources and links mentioned in this episode:
- Ways to work with Belle: belleverdiglione.com.au
- Belle Verdiglione’s Instagram: @belleverdiglione
- Get my FREE Market Your Mini's Action Plan - https://www.belleverdiglione.com.au/minis-action-plan
- Eden Strader instagram: @edenstrader
- Eden Strader website: https://edenstrader.com/
Eden Strader freebie on flash photography: Click Here
🎙Hey rad AF human, thanks for being part of the Camera Queens community. If you frothed over this episode, give this gal an ego stroke and hit the FOLLOW button. And if you really wanna get me rockin out to the tunes of Nirvana circa 1994 - leave me an Apple Review. A monthly human will win a 1:1 coaching call with yours truly valued at 10 million dollars. Make sure you screenshot the review and share it to Instagram and TAG me - otherwise I won't know it's yours and it may get lost forever in the Apple-verse. Okay hawt stuff, you're the best. Now go and tell yourself that in the mirror. Look into the mirror and say, I'm the GOAT and I'm a cool cat. Okay byeeeeeeeeee 🎙
Belle Verdiglione is your break-the-rules business coach, speaker, author and founder of Australia’s fastest growing female and non-binary photography community, The Camera Queens. Her ethos and soul’s mission is supporting women photographers to create a profitable and sustainable business that allows their own gifts to shine. This is collaboration over competition. The world needs more women with a fire ignited within them and Belle is here to hold space and advocate for women everywhere that their voice matters and they are worthy. You can still find Belle behind the lens exploring, learning, and creating magic in her own unique way and brand of photography, Potent Identity®; a genre of photography Belle coined herself that is wild, raw and captures the divine feminine, allowing her muse to be their own powerful inspiration. I’m here for the creators. Whatever story you’re here to tell, I’m right there alongside you.
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