27. What the F is a Lead Magnet
Welcome to another episode of the Camera Queens podcast! Today we're diving into the world of lead magnets. Join me as I explore how these powerful marketing tools can help you capture the contact information of potential clients and build trust through email communication. I'll walk you through various lead magnet types, share creative ideas for effective ones, and even recommend a handy tool for creating templates.
So, whether you're a seasoned photographer or just starting out, stay tuned to learn how to boost your business by mastering the art of lead magnets!
In this episode we cover:
- The diverse lead magnet formats, such as ebooks, checklists, video tutorials, and more.
- Identifying the challenges and common queries of your specific audience.
- Ideas for compelling lead magnets, like mood board tools, newborn safety guides, checklists, and before-and-after galleries.
- Understanding the objectives behind lead magnets: delivering value, enhancing your brand identity, and demonstrating expertise.
- The significance of cultivating an email list to foster trust and meaningful connections with potential clients.
Resources and links mentioned in this episode:
- Show notes: https://www.belleverdiglione.com.au/blog/Podcast%20Episode%2027
- Ways to work with Belle: belleverdiglione.com.au
- Belle Verdiglione Instagram: @belleverdiglione
- Camera Queens Facebook: @thecameraqueens
- Camera Queens Instagram: @the_cameraqueens
- Discounts for photographers
- Camera Queens Sign up: Camera Queens
If you frothed over this episode, SUBSCRIBE or FOLLOW & it would mean the world to me if you leave a review on Apple or Spotify.
Belle Verdiglione is your break-the-rules business coach, speaker, author and founder of Australiaā€™s fastest growing female and non-binary photography community, The Camera Queens. Her ethos and soulā€™s mission is supporting women photographers to create a profitable and sustainable business that allows their own gifts to shine. This is collaboration over competition. The world needs more women with a fire ignited within them and Belle is here to hold space and advocate for women everywhere that their voice matters and they are worthy. You can still find Belle behind the lens exploring, learning, and creating magic in her own unique way and brand of photography, Potent IdentityĀ®; a genre of photography Belle coined herself that is wild, raw and captures the divine feminine, allowing her muse to be their own powerful inspiration. Iā€™m here for the creators. Whatever story youā€™re here to tell, Iā€™m right there alongside you.
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